Our Coffee, your experience
Alfie & Co Coffee roasters, meet the ethics behind the brand
Coffee has become a bit of a boom industry in the past few decades. It's easier than ever to find a local coffee roaster making fantastic blends with delicious flavour profiles, but it's not always easy to find one with such an extensive lineage in coffee roasting.
Alfie & Co Coffee Roasters was launched in 2014 by Paul Equi, not on a whim or sudden interest in coffee, but as the continuation of a family legacy dating back to 1870.
From humble beginnings
In the 1970s, nearly 100 years on, Paul as a young man, found his passion for coffee. Paul would regularly spend time with his grandfather, Alfie, learning about coffee and the art of roasting, sharing in a wealth of experience and knowledge.
This approach to hands on learning is the foundation of his desire today to not only roast excellent, natural coffee, but also to share that experience so that others can benefit not just from the taste, but also from the techniques.
Sharing the old with the new
Backed by an unquenching desire to learn, Paul continues to refine his roasting skills through adherence to traditional processes and techniques whilst incorporating modern roasting styles.
This has resulted in a range of delicious roasts with something for everyone. From new and bold roasts with deep and complex flavours, to keeping the legacy going with roasts like the London 1975, one of his grandfather's roasts, the Signature Collection inspires and delights.
Our ethos, our ethics
However, it's not just about the what, it's about the how and the why. The ethos behind Alfie & Co is something that could be recognised today by generations gone by. Ethical, natural and healthy. Complexity refined to simplicity to make it as accessible to as many people as possible. Those three pillars form of the foundation and underpin Alfie & Co Coffee Roasters today.
Our beans are sourced through direct relationships with farmers across the globe. When we need to order in green beans, we'll get on the phone to the farmer, catch up on not just family news but business and industry developments alike. Our beans are then loaded and shipped directly to us, ensuring our beans are as fresh as possible to give the best roast possible.
True fairness, true friendships
These relationships, the rapports we have, the friendships developed over the years, all of this gives us the confidence that our beans are being farmed and cropped in a sustainable, ethical fashion. We're also not part of the Fairtrade scheme, which means we pay true value for our product and not an artificially capped price. It doesn't matter if the industry market price drops for coffee, we'll pay the ethically correct rate as determined by the farmer.
This means we always get the very best harvest, because we're paying for it. We never use any chemicals or flavouring in our coffee roasts. The only thing in your Alfie & Co Coffee is the coffee, and a splash of love and commitment to giving you the best we possibly can. No additives, preservatives or anything other than what the best green bean can offer.
Our roast, your coffee, your way
The proof? Your palate. Our loyal customers. Our custom roasts for luxury hotels such as Kim and Andy Murray's 5 star Cromlix House in Dunblane, our collaboration with 57 Skye Gin, Deerness Distillery, the list goes on.
So why not add your name to the list of people that love our coffee?